Archive for the ‘University Tasks’ Category


January 13, 2011


For gaining professional experience during this second year of study I have chosen to be involved in two different projects, both aiming to develop essential skills related to my field of work.

1. New York Trip

This trip is organized by Coventry University School of Art and Design and gives the students who attend it the chance to choose and build an individual or group project regarding their passions and already gained skills. The dates of the project are 28.04.2011 – 05.05.2011 and the location is New York. For this project, I have two potential ideas; the final decision on which of the two will actually be put in practice will be made once I’ll be provided with all the necessary permissions.

The first idea involves collaboration with the NYPD Department. As a Journalist Student, I was thinking of making a short video documentary about a typical day at one of the largest Police Departments in the World. The documentary should include footage of some of the offices, interviews with people having different roles within the Department and even images from a minor incident in which Police is involved. Of course, nothing will be recorded without the permission of the Police members or edited unaccordingly.

The second idea aims to be more original and relates to an old saying, “In New York…there’s nothing you can’t do.” As a journalist, my job is to investigate and find out what is it that you actually can’t do while being in New York. Apart from obvious restrictions, regarding crime of theft, I’m aiming to research and discover places where not everything is permitted. This involves, again, talking to different people, taking video footage and presenting facts accurately and from an original point of view.

2. Language exchange Spain

My second opportunity for gaining experience relates to a language exchange
with a group of students from Valencia, Spain. I have applied for this placement a few months ago on the university website and received a contract offer. The dates of the placement are 28.03.2011 – 15.04.2011 and the location is Requena, Valencia.

My main role at the campus (Campus Moragete) is assisting with the teaching of English. Some of my responsibilities include: taking small classes of students and leading activity based speaking and listening exercises, encouraging conversation and debating or assisting/supervising a small class, promoting good pupil behavior.

As a student at Journalism and Media, learning how to efficiently interact with people is essential. As a language assistant, I will have the responsibility to find all the time new ways to improve communication with pupils and keep them interested during the lessons. A journalist has the same difficult mission, to keep the interest of his audience high and persuade them to further listen to him.

Moreover, both journalists and teachers carry the responsibility of shaping the personality and beliefs of a large number of people. For those who listen to them, they represent models and people in whose words they can fully trust. Therefore, I will have the responsibility to provide accurate and correct pieces of information (English vocabulary and grammar, British culture, accent). In this way, I will have the opportunity to revise and acquire linguistic knowledge, essential for my journalistic practice (news writing, broadcast).

Excellent time keeping, good organization skills and team work are just some of the skills which I aim to develop during my time in Spain. However, the challenging environment in which I will be staying (the cultural difference, the language barrier) will help me acquire many more skills, which I hope I will discover and present in the next Coursework.
Last but not least, this role will definitely help me become a much more confident person, who can successfully deal with any difficult situation.

Goals and Objectives

1. New York Trip
• Produce an original and professional journalistic/media artefact, improving my university portfolio.
• Efficiently make use of the notoriety of the place where I’m doing my project and capture quality video footage and pictures to use in the documentary.
• Excellent organization and team-work during the making of the project.
• Make and bring proof of intense research on the topic of my project.
• Efficiently interact and socialize with people from all backgrounds who are willing to contribute to the development of my project.
• Find out whether New York is indeed a city “which never sleeps” and a place to change one’s life.

2. Language Exchange Spain
• Acquire foreign language skills, teaching skills and intercultural awareness.
• Bring innovative ideas and contribute to the efficiency of the teaching methods.
• Improve my self-confidence.
• Become a more responsible person.
• Handling the pressure of working in a professional and challenging environment.

Available Resources
1. New York Trip
• Flights, Accommodation
• Travel and Medical Insurance
• HD video recorders and Edirol sound recorders (available at Ellen Terry Media Loan Shop).
• Sony Vegas editing program.
• 24h/day assistance provided by the university.

2. Language Exchange Spain
• Flights, Accommodation
• Travel and Medical Insurance
• Induction period
The student will be shown a presentation about our teaching methods and health and safety at the campus. The student will also learn how to use our interactive whiteboards which are installed in the majority of the classrooms. The induction period is expected to last two days.

• Spanish Language Book

Staff/ Contact Person

1. New York Trip
Trip Coordinators
Peter Woodbridge
Steve Dawkins
Tel: +44 (0)24 7688 7173

2. Language Exchange Spain
English Coordinator
Laura Balmforth
Tel: 0034622772405


122 MC

May 17, 2010


Claudia Rosu

Marcela Irina Pascu

Alexandra Hagiu

Alexandru Mihalache

Rosu Mihai

Irina Andreea Moise

Cristian Alin Dinu

Roxana Laura Matei

1. Radio advert

Giorgio Spaghetti

2.  Music Video

3.  Video

4. Movie trailer

130 MC assignment – term 1

January 16, 2010

Discuss some of the pressures that influence the content and the style of a specific newspaper or magazine, giving clear examples from books and media.

The idea of newspapers reflecting the world in an objective and realistic manner is, apparently, long gone.  They have become nowadays rather than instruments for providing information, a clever tool for manipulation and propaganda. In the shortest period of time possible, journalists have now the difficult mission to report not only what happens, but also what the reader wants to happen. The simple process of mediation has become now complex, in which many factors are involved.

The essential element of the media process is the audience. Every journalist writes articles having a clear profile of the reader in mind. He then has to be aware of his needs and values in order to draw his interest and make him a part of the text. When there is no audience to give feedback, the intended message cannot be transmitted.

The concept of “audience” has been a key element of the work of Galtung and Ruge, who have introduced the term of “cultural connection” (Brighton and Foy 2007: 6), as an essential condition for the presented events to have a meaning to the reader. Nevertheless, in order to explore the factors which lead to creating the cultural bound with the reader, the audience itself has to be identified.

A relevant example is “The Sun” publication, the leader of the newspaper market in UK. According to the “National Readership Survey” website (2009), the newspaper has a daily readership of approximately 7,860,000 copies, being preferred mostly by people who come from a middle social class (C2DE).

Age is also important, as well as gender. For example, young people are more likely not to be interested in politics as older people do and be keener on gossip and celebrities, while men are expected to be slightly more interested in “The Sun” because of the sport section and the frequent use of incentive images (“Page three girl”). However, “it is impossible to make sweeping generalizations about newspaper readers anywhere in the world” (Brighton and Foy 2007: 46), but these figures definitely weight in choosing the content of a publication and its style.

Nevertheless, a question which can arise is how does “The Sun” manage to attract such a large number of readers daily? Conboy M. (2006: 8) believes that the publication “emerged to redefine the contemporary tabloid in Britain in the 1970s” and “began to change both the face of journalism and the face of Britain”. “Based on the language of the common man” (Whitby 1982 cited in Conboy, M. 2006: 4), the newspaper looks for the sensational and presents it in the most “courageous” way possible. It has no problem in calling a former lottery winner “a pig”: “Hey pig spender” (The Sun, 14 May 2006), bank bosses “Scumbag millionaires” (The Sun, 11 Feb 2009), or shout “Bloody Shameful” (The Sun, 16 Nov 2009), to Gordon Brown, regarding the letter sent to the family of a soldier killed in Iraq.

However, the use of sensational may lead to certain problems a journalist has to deal with, in terms of ethics and external pressures. A story doesn’t only have to be new and of interest to the readers (Galtung and Ruge), but it also has to be ethical and totally true. The publication’s priority must be informing the reader and not manipulating him, in order to gain an advantage to other competitors or profit. According to Taylor (Conboy M. 2006: 13), “tabloid journalism is the direct application of capitalism to events and ideas.” Therefore, “profit, not ethics is the prevailing motivation.”

The influence of other means of media, especially broadcast, in writing journalism has led to a change in style and language, up to a point where hidden intended meanings are suggested to the readers in stories which at a first glimpse look totally “inoffensive”, mostly due to the pressures of the advertisers, This situation is best described by Conboy M.(2006: 6) in “Tabloid Britain”:

It was a language that was first and foremost directed at building up a palatable

sense of connection with the readers, but found themselves now imported into

a commercialized idiom, accompanied by pictures and advertising, all combining

to cement the idea of the daily newspaper as a worker’s entertainment.

Another good way of advertising a certain publication lies in the stories themselves and the way they are presented to the audience. The more shocking and confusing the headlines are, the more interesting they become. “If it bleeds, it leads”, as A. Williams said. According to Randall D. (2007: 142),” on a British mass market, tabloid journalists may be regarded, paid and promoted according to how many dramatic, possibly invasive stories they produce”, even though they are totally made up or not completely true.

Moreover, journalists, who also have to face the pressure of time in meeting the deadlines and earning exclusivity, sometimes rely on sources which are honest but not fully informed, or, even worse, totally dishonest. “The Sun” has provided throughout time several suggestive examples.

On 19 of April 1989, an infamous and baseless headline following the Hillsborough disaster alleged that Liverpool F.C. fans have attacked policemen while trying to assist the victims of the crush at Hillsborough Stadium in Sheffield. Entitled “The truth”, it drew the anger of the Liverpool fans, but was retracted only in 2004. The controversial article from Nov 17, 1989, headlining “Straight Sex cannot give you aids” (Randall D. 2007: 146), based on the false idea that “chances of getting AIDS from heterosexual were statistically invisible” is also an example of how media can sometimes go past the border of ethics in order to attract reader’s attention.

The ownership of a publication is another key factor in selecting its content and style. A newspaper like “The Sun”, which “proclaimed no (political) allegiance”, preferring to describe itself simply “as radical” (“Forty years of the Sun”), clearly reveals its political preferences and supports a candidate in the elections. “Vote tory this time” (The Sun, 3 May 1979), or “Labour’s lost it” (The Sun, 30 September 2009) put the publication’s objectiveness and ethical approach under question. The major influence of Rupert Murdoch, the owner of “The Sun”, in the British media is subject of controversy in relation to the content of his newspaper.

The conclusion is simple. Newspapers are always under the pressure of factors which influence their content and style. Whether we speak about political propaganda, influences from advertising or just journalistic misjudgments, publications are and will always claim to pursuit the truth and the freedom of information, but will always end up going on a new path, different from the one imposed by the journalistic ethics.

100 MC assignment – term 1

January 16, 2010

Individual Assignment: Critical Reflection

Use the key concepts introduced in the module to critically analyze the media object that you produced during the 72-Hour Challenge.

Produce a 1500 word academic essay detailing your findings. You must remember:

–         to use the key concepts in this analysis

–         use the readings suggested to back up your own analysis

–         use the Harvard Referencing system to correctly lay out your bibliography

The “mediation” of a certain message from a “sender” to a “receiver” (Devereux E. 2003) is complex and active and requires a good understanding of the whole communication process, at its all levels. Therefore, in order to make a complete critical analyze of the media object produced at the “72 Hour Challenge”, the answers at some essential questions are to be found. Who is the “receiver” and what is his role in the process of communication? Does he play an active role in the “mediation”? What is the message and how is it transmitted to the target? In which way is it structured and why?

The “receiver” in the scheme of communication is the target audience; it is an essential element in the process of communication, having the role of receiving the intended message sent through the media object and perceiving its meaning, based on personal values, cultural and social background, giving feed-back.  Without a specific audience, the media process has no role and, therefore, becomes useless.

The concept of “audience” has been a key element of the work of Galtung and Ruge, who have introduced the term of “cultural connection” (Brighton and Foy 2007: 6), as an essential condition for the presented events to have a meaning to the selected target. However, in order to create the cultural bound, which leads to properly transmitting the intended message, the target audience has to be identified, as well as its characteristics.

In the case of the “72 Hour Challenge”, the audience is represented by the group of students who watched the video during the lecture and gave feedback by marking it at a scale from 1 to 10. In this group I include my team from 4C and me, because the term of “audience” does not have an abstract meaning and does not refer to a certain number of people who are standing behind a line, becoming useful only when the media object is presented, in order to give the required feedback.

The audience is made of all the people, including the media producers, who are constantly involved in giving a response to the received message and transmitting it to others, in an endless process. For example, if at a first level the audience of the media object which we produced was represented by the number of people who saw the movie during the lecture, after we post it on “YouTube”, the media object became public and free to see for all the people who were accessing this website and who became, unwillingly, audience.

However, any media object, in order to succeed its goal (which can be gaining publicity, making profit, or even winning a contest, like in our case), has to target a specific part of an audience and try to win its interest, mainly by sharing the same values and perceptions and valorizing them in the media object. This is “audience demographics” and is, according to Bird E. (2003: 4), essential in understanding the role of media, referring to the way “media articulate with such factors as class, gender, race, leisure and work habits and countless other variables.”

Having a clear profile of the target audience in our minds, we created the media object thinking about what it would be regarded as new for the people who watch it and, therefore, draw the attention and the interest. The target audience was, as I mentioned earlier, the students. Therefore, people between 18 and 25 years of age, more likely to be interested in sensational and fictional facts rather than a genuine representation of reality, and, nevertheless, easier to impress by the representation of the media object rather than by the message intended, no matter how suggestive this may be.

This deduction helped us choosing the genre of the film we decided to make and further build the story and create the characters. Genres, as Neale S. argues in the article “Screen” (Boyd-Barret O. 1995: 460), “do not consist only of films; they consist also, and equally of specific systems of expectations and hypothesis which spectators bring with them at the cinema.” This reveals the active nature of the audience in the process of media, as individuals which make use of the cultural background in order to make connections and anticipate the message delivered; they do that by imposing a specific set of expectations and by attributing the media object certain stereotypes.

Another term which relates to the concept of genre is “verisimilitude” (Boyd-Barret O. 1995), which means ‘probable’ or ‘likely’. Tzvetan Todorov (Boyd-Barret O. 1995: 462) identifies two types of verisimilitude, applicable to representations: the generic verisimilitude on one hand and, on the other hand, “a broader social or cultural verisimilitude”, which helps the audience identify the genre and anticipate the content.

My group and I have decided to make a trailer to a fantasy movie, about a world in which people have to embrace and make use of Evil in order to survive. However, as an article of Chatman S. argues (Boyd-Barret O. 1995: 477), “no individual work is a perfect specimen of genre. All works are more or less mixed in a generic character.” In the 72 Hour Challenge media object case, there can be seen a mixture of influences from action films, SF and fantasy.

Even though it is a trailer, the linear course of narration can be easily recognized. If we take the model of narrative structure of Tzvetan Todorov, we can easily notice that the media object can be applied on this structure.

The narrator’s first statement in the beginning of the trailer reveals the “equilibrium”, the usual order of things: “In a world where nature restricts mankind.” Surprisingly, this order is “disrupted” by an external factor, which in this case is the “power of Evil”: “What is womankind could control nature?” Immediately follows the “recognition” of the power, illustrated by a series of scenes which reveal the consequences of such a scenario: car accidents, explosions, ability to bend the spoon. However, the character (Victoria Chambers) does not accept this situation in which she is involved and desperately tries to fight against this “new order”. The succession of lines: “There’s no other way! No, there has to be! “clearly supports the idea. An interesting aspect, however, is that the end is not revealed and the expected “enhanced equilibrium” seems to have been eluded.  This is due to the representation of the media object and the intended message it wants to transmit by the producers (group 4C). By not revealing the end of the story, the trailer fires a hidden, but clear message: “If you want to find out more, watch the movie”.

This permanent dialog between the media producer and the audience, in terms of different messages being sent to the audience through the media object involves, however, two processes; Stuart Hall identifies them as “encoding” and “decoding” (Devereux E. 2003), and both refer to moments which are produced during the process of reading the media object. According to the Stuart Hall model, “both encoding and decoding suggest that we examine both the production and the reception of media messages.” (Devereux E. 2003: 82).

However, the process of decoding does not necessarily follow a moment of encoding (lecture, Dawkins S. 2009), as the audience can reconstruct and re-encode a meaning, depending on the individual culture and social background.  For example, we chose only women to play in this trailer as a reaction to the representation of gender and the dominant ideology that women are “less in evidence than males, and in many ways, are portrayed as weaker sex.” (Boyd-Barret O. 1995). However, a student who watched the trailer, bringing arguments based on his own values, may consider this as discrimination towards men and, in the end, the worst idea possible. This vision brings out a totally new meaning of the message.

Following the encoding\decoding model, an idea which has been encoded by the media producers (Group 4C) is presented to an audience and decoded by every individual who compounds that audience. However, bringing a different meaning to the intended message (in the example the representation of gender) means re-encoding it and, therefore, recreating the message: “’the moment of reception [or] consumption by the reader/hearer/viewer is regarded by most theorists as ‘closer to a form of construction’ than to ‘the passivity, suggested by the term ‘reception’ “. (lecture, Dawkins S. 2009).

“If the audience members interpret or decode the message in an accordance with the intended or preferred meaning, they are said in Hall’s terms to be ‘operating inside the dominant code’ “ (Devereaux E. 2003).

The question which can arise is how free people in understanding media are and how much does the social background influence their choices, independent from their will? The answer is simple. All people live their lives after well defined principles and values, which are commonly accepted and assimilated as general rules, on the basis that “this way is right.”

These are known as “ideologies” and can be defined as “the ideas that legitimize the power of a dominant social group or class.” (Devereux, E. 1998: 19-23 cited in Devereux E. 2003: 99). Karl Marx and Frankfurt school “developed a negative and largely deterministic understanding of ideology” (Devereux E. 2003: 99) and was believed to “serve to the creation of false consciousness among the exploiters.”

In media, the ideology manifests through the use of stereotypes, but which reveal conceptions which are applicable in the everyday life as well. Analyzing the media object, the common use of stereotypes can be identified. The concepts of Evil and Good, with Evil fully revealing its powers (going through the wall, bending the spoon) and the Man (represented as a Woman) struggling to defeat it is one idea which wants to be original, but is in fact an ideology implemented by a social consciousness and assimilated by the individuals. Furthermore, the way characters are dressed (the Evil in a leather skirt), the colours used (“black” which suggests death), or the sound effects, all diegetic and non-diegetic elements combining to create an illusion and integrate the audience in the story.

The power of Evil – trailer made for The 72 Hour Challenge 100 MC (4C Group) – WINNER

January 15, 2010

100MC: Session 6 (9th Nov 2009)

Media Activity Week

The Task

During activity week you will be working on a 72-hour Challenge. Your brief is that your group have 72 hours to produce a media object, or objects, based on the theme:

The thing we have always wanted to make!

This could be:

–         a video: the film you have always wanted to make – the Zombie film, the British Gangster Flick, the rom-com. There is a limit of three minutes for videos.

–          a journalistic article: the story you have always wanted to tell – the lifestyle article, the political piece

–          a radio programme: the radio play, documentary, show that you have always wanted to make. There is a limit of three minutes for radio piece

–          an advert: for a real product or a viral advert.

A person’s profile : Rosu Mihai

October 27, 2009

     He describes himself as being ambitious, friendly and spontaneous. He believes he can make a difference and bring the truth out to the surface by making people aware of what is really happening in front of their own eyes. His name is Rosu Mihai and is a Romanian who came to study Journalism and Media at Coventry University.

     While speaking to him about the interesting aspects of his life and the career he intends to embrace, I could notice the excitement and eagerness of a person who is now at the very beginning of a hopefully very long activity as a journalist, as well as a strong determination to prove a point and make a change, as he himself has declared. From the beginning of our discussion he insisted on me calling him “Red” instead of Mihai, a nickname set by his friends and which he likes. 

     “Why did you choose this course, and more than that, why this country?” I asked him first, amazed by his decision to come and study so far away in a completely new world. His answer was short and simple: for the experience; “Maybe I just like changes and hate monotony and I have to admit I really enjoy the British experience so far.”

     On top of that, he believes the British education to be at a very high level, as well as the quality of life: “I consider the United Kingdom to be the most developed country in Europe, with the best Universities and working here does not compare to any other countries. There are the two main reasons: the best place to study and to work.”

     Mihai has previously worked at a radio station in his country, a period of his life which he has really enjoyed. Furthermore, he was a freelancer at a local newspaper for six months and admitted that these two activities might have convinced him to follow a career in media. The experience he has gained throughout this period may prove essential, as he said, because “the employers will choose you as a journalist only if you have a good CV with a great portfolio.”

     At a certain point I wanted to put him in difficulty with a tricky question and asked him about the universal role of the journalist and whether he can prove a brave person or not, but he again replied with a simple and realistic answer. “Journalists are just people doing their job. Bravery is just an attribute that good journalists must have.

    ” There are a lot of reporters or editors in the UK but not all of them are very good, and one reason is that they do not have the courage to stand their ground. Regarding his role, well the main role is to inform the public and bring the truth at the surface. People need to be informed with the latest news as soon as possible, because a society kept in dark is easy to manipulate.”

     I ended the interview on the same friendly note, comparing the way British see and use media to the Romanian and reached the conclusion that “the Romanian TV/Radio/Newspapers have the same principles or are a copy of the British or American ones. It is not a matter of language or nationality, if you get the basic key concepts of media you simply understand media everywhere.”

     It proved to be a useful and enjoyable discussion with one of the many adolescents who are the future of the media market and also the only ones capable of changing and improving it, in a world of perpetual transformation.

130 MC task: Week 3, a colleague’s profile

Target audience facts

October 27, 2009

“The Sun”

     “The Sun” is definitely the leader of the newspaper market, having sold no less than 7860 000 copies per day over the last year, which is almost twice the number of the copies sold by its closest contender, “Daily Mail” (4846 000), according to the National Readership Survey.sun publocation

       The publication is a tabloid, which means that the stories covered and the style used to present them are preferred mostly by people who come from a middle social class (4876 000 in comparison to 2984, the number of richer and more educated readers), as well as the younger (4502 000 – readers between 15-44 years of age, with a slight decline of the number of those aged over 45).

      Apparently, the frequent use of incentive images and stories seem to convince a higher number of men to read it in comparison to women (4356 000 – 3504 000), even though the difference is not that obvious.

     All in all, the flagship tabloid seems to manage to attract its target audience (mainly young people from a middle social class and without any higher education) by covering unexpected stories, many related to celebrities and TV reality shows, in a more simple and effective manner.

 “The Guardian”

     “The Guardian” is the tenth publication in the UK regarding the sales this year, being overcome by newspapers like “Daily Mail”, “The Daily Telegraph” or “The Times”. The amount of sales for the past months (July 08-June 09) has reached an average of 1205 000 per day, which is almost seven times less than the number of publications sold by “The Sun”.

     Speaking about the social status of the target reader, there can be seen an overwhelming difference between the number of people with a higher education and income, 1080 000, and the ones with a lower standard of living, only 125. Furthermore, the average number of younger people buying the newspaper daily is 615 000, surprisingly higher than the amount of readers over 45 years of age, which is somewhere around 590 000.the guardian publ

     The many articles which involve political issues and the sport section seem to attract more male readers than females, with a difference of 200 000 sales per day.

     The main tendency of the sales number is to drop, as the internet has managed to attract more and more readers, who are not as willing to pay for the publications as they used to do in the past.

“What’s on TV”

   what's on tv  The flagship magazine attracts the target reader with the full TV guide, as well as with news and gossip from soap operas, completed by puzzles and competitions. The publication’s sales reach an average number of 3440 000 per week, of which 2104 000 come from a middle social class. The magazine is being bought mostly by people between 15 and 45 years of age (1985 000) and mainly by women (2221 000 compared to 1219 000).

* The sales figures for each publication were taken from the “National Readership Survey” ( and reffer to a period of one year (July 2008 – June 2009).

130 MC task – Week 4

20 October – In the news

October 22, 2009
Story title Subject Page/prominence Comment: News Values, Language / Style, Angle
                                             the times                  
“Generals join forces to resist ‘hijacking’ by the BNP” Political issues Top story – front page -hard news on a political theme of national interest

-target audience: mature British people , mostly with higher education and interested in politics


“Prince Charles’s harpist denies burglary charges” News related to the Royal Family 2nd top story – front page -in terms of Continuity it is a piece of news following on a previous coverage

-it is of interest mostly for mature people and those attracted by the expectedness of the story : “The Royal harpist accused of burglary” (Negativity)

“Prime Minister to offer belated congratulations to Beth Tweddle” Sports, Gymnastics Top story – back page -it is a piece of news in which a British sportsman is praised for his\her performance. It becomes in this way a story of interest for most of the British people who are eager to find out reactions and commentaries after the gymnast’s achievement.


“Karzai stares down US over poll re-run” Politics, election (international) Top story – front page -it is hard news which refers to an international event (an episode of the conflict between US and Afghanistan)

-the article is mainly read by the mature people, who already have some knowledge about politics at an international level (mostly with higher education).

-in terms of Simplification, it is not a piece which can easily be explained, but an article for the ones interested in it and capable of understanding it.


“BNP hit by second leak of ‘members database’ “ Political issues 2nd top story – front page -it covers a different aspect from that presented in “The Times”. The target audience remains mainly the same, though.

-it is an article which is slightly against the BNP party, by using fine irony.

“Biggest sex slavery inquiry failed to net single trafficker” Moral and daily life issues, investigation 3rd top story – front page -it widens the sphere of interest among the British readers, partly because of the unexpectedness of the findings (not even a trafficker caught) and also because of the nature of the presented aspect (prostitution in UK) which generally worries most of the people.

-the angle is also a slightly ironic one, mainly directed towards the government, which has “exaggerated the scale of sex trafficking in the UK”.

“Button expects to double his money as a reward for title” Sport, Formula 1 Top story – back page -this article is a continuation on the same subject: the impressive achievement of the F1 pilot, Jenson Button, who has won the World Championship. It brings new commentaries and opinions of the champion, as well as others’ opinion about his performance. The subject is still of big interest for the British sport fans.
“Injured Walcott has worries over World Cup, says Wenger” Sport, Football 2nd top story – back page -the article reveals a potential national problem for the football fans, in the perspective of the gravity of the injury of Theo Walcott.

-the story is built on the opinion of the Arsenal coach, Arsene Wenger because he is the most likely to know the player both physically and mentally.

“Liverpool to search United fans for beach balls after club shop sells out.” Sport, Football 3rd top story – back page -it uses the incident form Sunderland as a pretext to introduce a preview for the Manchester United-Liverpool derby on Sunday.

-the incident with the ball was so unexpected, that it still remained of big interest even over three days after the match.

“Dannii: I’m not close to Cheryl” Gossip, celebrities, TV realities Top story – front page -soft news mostly for young people and who come from a middle social class. It is not a subject of major interest, but mainly gossip
“Five women jailed for ‘sickening’ attack” Aspect of daily life 2nd top story – front page -this article takes advantage of the “negativity” of the incident and its ethical dimension and covers the front page.
“Till the day I die” Sport, Football Top story – back page -Arsenal manager, Arsene Wenger is again on the front page, but know with an interview which is more general and simple.(for the target audience).

                                   daily mail      

“Criminal checks on school exchange families.” Daily life, ethical issues and ministers’ measures Top story – front page -the text presents one of the measures of the ministers to check parents who are willing to take an overseas child into adoption. It is of national interest.
“Guilty: Doctor who fed lover abortion pills”   2nd top story – front page -this article is a continuation of an incident that happened a few days ago and has become strong news because of the negative aspect of the facts.


P.S  I have started since today an exciting activity, which is  required by the University module 130 MC, but also one I truly enjoy. As part of my journalistic activity, I will have to check out and read as many publications as possible on a daily basis and try to make an opinion about how each one of them targets their audience and also how  they succeed in pleasing it. Whether we speak about tabloids,like The Sun, or broadsheets, such as The Guardian or The Daily Mail, I will be analyzing the main articles (from front page and back page) on the criteria of News Values and ethics. This is definitely going to be an exciting work to do and it will surely prove extremely useful for a better understanding of the concepts related to media.

BBC 5 Live radio station

October 20, 2009


      The “BBC 5” Radio station is produced by the BBC, which is the largest broadcasting corporation in the world. It is a major company, a public service broadcaster, established by a Royal Charter.

      It is a nominally autonomous corporation, independent from direct government intervention, with its activities being overseen by the BBC Trust. The BBC Trust represents the interests of license fee payers and sets the overall strategy. The Trust’s chairman is Sir Michael Lyons.

      General management of the organization is in the hands of a Director-General, who is appointed by the Trust; he is the BBC’s Editor-in-Chief and Chairs the Executive Board. In fact, it has no specific owner, but people in charge of its organization and revenue. The BBC is owned by the UK state and mainly funded by the British Government, who is responsible for charging all UK television viewers with a license fee (£142.50 per year for a color TV). This is its main source of income, even though income for commercial enterprises and from overseas sales of its catalogues of programmes has substantially increased over recent years.

      Apart from the BBC 5 Radio station, this major company is also responsible for broadcasting several digital only football5stations, such as BBC One, BBC Two (BBC’s flagship television channels), as well as BBC Three, BBC Four, BBC News Channel, BBC Parliament and two children’s channels CBBC and CBeebies. On top of that, among the major radio stations owned and produced by the BBC we can mention Radio 1 (“the best new music and entertainment”), Radio 2 (the UK’S most listened to radio station), Radio 3 (classical and jazz music) and Radio 4 (current affairs, factual, drama and comedy).

      BBC Radio 5 Live is the BBC’S radio service providing live BBC news, phone-ins and sports commentaries. It is the principal radio station covering sport in the United Kingdom, broadcasting virtually all major sports events staged in the UK or involving British competitors. Its target audience includes, therefore, people of all ages and all socialstatuses, mostly supporters and football lovers of all kind. Facts and opinions are presented at a national scale, providing information which is of interest for the whole population. It covers live commentaries for any of the matches from the Premier League or Championship, as well as major tennis tournaments and other sports, including cricket or rugby. Apart from sports, all major events are reported daily, including news which covers international aspects and personalities.

100 MC task – Week 2

Media Diary – conclusions

October 12, 2009

100 MC task – week 1

            Media is everywhere.  It manifests through internet, radio, television, music, even through us. It has become a daily necessity, a friend, controlling our lives and way of thinking. Keeping the media diary over the past three days made me more aware of this fact. One rough analyze on it would reveal a simple true aspect: I am dependent to media. Every time I arrive home from the university I turn on my laptop and begin the “essential process of socializing and getting information”. I immediately sign in on Yahoo Messenger, as well as on Skype and start chatting with my friends and my family. Being a foreigner who had travelled thousands of miles to a brand new country, I am addicted to these ways of communication as they are the only ones which can keep me in touch with people I care and who are far away from me.

      The second thing I do every day is checking my e-mails and messages through SOLAR. This activity is extremely important because it keeps me in touch with my teachers and other staff members, who give me suggestions about the weekly tasks or any other things related to my student status. Furthermore, the mails I receive from different clubs I have joined inform me about the meetings’ details or other aspects related to them.  

      As a future journalist, it is my duty to be involved and perpetually informed about the things that are happening world-wide, so listening to radio or watching TV are essential for building a career in this field. They become in this way two of the most important sources of information as well as the fastest and most efficient. Because I don’t have a TV yet, I often listen to radio (BBC5, BBC C&W, as well as Romanian programs, like Europa FM or PRO FM). 

      The world of sports has deservedly earned a place among the most popular media features and manages to invade people’s lives every day with news, commentaries and previews. It has become over the past years more than an activity for the passionate, a phenomenon as well as a way of life for the people “bitten by the bug”.  I usually spend at least three hours a day searching on different websites things related to football, tennis or handball. On top of that, going to pubs with my friends on important matches has become a usual thing to do, as it helps me understand better the perception of the British about sports and their mentality in essential moments during the game.

      The more time I spend searching for stuff related to sport reveals my passion for it as well as my perpetual need to be in touch with all the major events on time. Nevertheless, I find it curious that the time spent over the past three days for reading about the British football is almost the same to the number of minutes I usually spend  reading about the sports in my country, Romania. It is the British who have invented it after all.